Privacy Policy for LaserShots, LLC

Last Updated: August 4, 2026

IMPORTANT — READ CAREFULLY

LaserShots, LLC (“LaserShots,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our customers, members, and visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our storefront, use our website (www.lasershots.com), book virtual simulator sessions, purchase firearms or retail products, enroll in memberships, or interact with our digital communications (collectively, the “Services”).

By using our Services, booking simulator time, purchasing products, or enrolling in a membership, you consent to the data practices described in this Privacy Policy. This policy is incorporated by reference into our Terms of Service.

1. Personal Data Collected and Sources of Data

We collect several types of information from and about users of our Services:

  • Customer & Membership Data: Name, billing address, shipping address, email address, phone number, payment card details (processed securely via PCI-compliant payment processors), membership plan details, and purchase history.

  • FFL & ATF Compliance Data: For firearm and regulated item transfers, we collect government-issued identification details, date of birth, state/federal background check responses (NICS), and information required on ATF Form 4473 and related regulatory records.

  • Simulator & Waiver Data: Information provided on completed In-Store Liability Waivers, parent/guardian consents for minors, simulator booking schedules, and facility usage history.

  • Technical & Usage Data: IP address, browser type, operating system, device identifiers, geographic location, referring URLs, and website activity collected automatically via cookies and web analytics when you visit www.lasershots.com.

2. Web Analytics and Cookies

We use cookies, web beacons, and similar tracking technologies to optimize website navigation, remember user preferences, manage e-commerce shopping carts, and analyze web traffic. You may set your web browser to refuse cookies; however, doing so may limit your ability to use certain features on our website, such as online scheduling or store checkout.

3. Legal Grounds and Purposes for Processing

We process your personal data for the following legitimate business and compliance purposes:

  • Fulfilling Orders & Services: Processing retail orders, executing firearm transfers, managing simulator bookings, and administering membership billing and commitments.

  • Regulatory Compliance: Satisfying federal, state, and local laws governing Federal Firearms Licensees (FFL), ATF recordkeeping, age verification, and background checks.

  • Customer Support & Communication: Responding to inquiries, sending order confirmations, account notices, and operational updates regarding simulator availability or facility policies.

  • Security & Fraud Prevention: Protecting our facility, web platform, and customers against unauthorized transactions, fraud, or security threats.

4. Data Sharing and Disclosure

LaserShots, LLC does not sell, rent, or trade your personal information. We share personal data only under the following limited circumstances:

  • Authorized Service Providers: With trusted third-party vendors who assist in operating our website, processing payment card transactions, delivering SMS/email communications, or managing membership billing. These providers are bound by strict confidentiality agreements.

  • Regulatory & Legal Compliance: With law enforcement, the ATF, or regulatory agencies when required by applicable federal or state law, court order, or valid administrative subpoena.

  • Business Transfers: In the event of a corporate merger, acquisition, restructuring, or sale of company assets, customer information may be transferred as part of the business assets.

5. Storage and Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, satisfy legal and tax accounting requirements, or comply with mandatory ATF/federal recordkeeping retention periods for firearm transactions.

6. User Rights

Depending on applicable law, you have the following rights regarding your personal data:

  • Access & Correction: The right to request access to or correction of inaccurate personal information we hold about you.

  • Deletion: The right to request deletion of your personal data, subject to mandatory legal, regulatory, or FFL recordkeeping retention obligations.

To exercise any of these rights, please contact us at info@lasershots.com.

7. Information Security

We implement appropriate technical, organizational, and physical security measures—including SSL encryption, secure PCI-compliant payment gateways, and physical access controls—to protect your personal information against unauthorized access, loss, or misuse.

8. Third-Party Websites & Software

Our website may contain links to third-party sites or reference third-party simulator/software manufacturers. LaserShots, LLC is not responsible for the privacy practices or content of third-party websites or third-party software products governed by their own independent End User License Agreements (EULAs).

9. Changes to This Privacy Policy

LaserShots, LLC reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. Material changes will be communicated via our website homepage or direct electronic notification.

10. Contact Us

If you have questions regarding this Privacy Policy or our data practices, please contact us at:

LaserShots, LLC
1651 Reeves St., Dothan, AL 36303
Phone: (334) 686-0050
Email: info@lasershots.com
Website: www.lasershots.com

Store Hours:

  • Monday & Tuesday: Closed

  • Wednesday & Thursday: 10:00 AM – 8:00 PM CT

  • Friday & Saturday: 10:00 AM – 10:00 PM CT

  • Sunday: 10:00 AM – 8:00 PM CT

11. Mobile Messaging Terms & Privacy (SMS)

  • 11.1 Consent: By providing your mobile phone number and opting in, you consent to receive recurring automated promotional and personalized marketing or transactional text messages (e.g., booking confirmations, sales alerts, cart reminders) from LaserShots, LLC. Consent is not a condition of purchase.

  • 11.2 Opt-Out: Text STOP to cancel at any time. Text HELP for assistance.

  • 11.3 Rates: Message and data rates may apply. Message frequency varies.

  • 11.4 Mobile Privacy Safeguard: Mobile information will not be shared with third parties or affiliates for marketing/promotional purposes. This excludes text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties.

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